Privacy and Cookie Policy

Last updated: September 16, 2026

This Privacy and Cookie Policy explains how Rugged Smartwatch, operated by Rugged LLC, collects, uses, stores, shares, and protects personal information when you visit ruggedsmartwatch.us, place an order, create an account, or contact us.

1. Data Controller

Legal company name: Rugged LLC
Registered address: 29 Laconia Road, Belmont, NH 03220, USA
Privacy email: info@ruggedsmartwatch.us

2. Information We Collect

Contact and Order Information: name; billing and shipping address; email address; telephone number; order number; products purchased; delivery instructions; order, return, exchange, and refund history; customer communications.

Payment Information: Payment providers may collect card, bank, wallet, billing, authentication, and fraud-prevention information. We do not normally store complete card numbers or card security codes. We may receive limited information such as payment status, payment method, card type, final card digits, and transaction identifier.

Account and Shopping Information: Where available, we may collect account credentials, saved addresses, preferences, order history, products viewed, cart activity, and wishlist activity.

Technical Information: We may automatically collect IP address, browser and device information, operating system, approximate location, referring website, pages and products viewed, session information, website interactions, and technical or security logs.

Customer Support Information: We collect information included in messages, contact forms, complaints, returns, photographs, videos, and documents voluntarily submitted to us.

3. How Information Is Collected

Information may be collected directly from you; automatically through the website; through cookies and similar technologies; from Shopify; from payment providers; from carriers and fulfilment providers; from fraud-prevention providers; from analytics and advertising providers; and from other service providers working for us.

4. How We Use Information

We may use personal information to operate the website; process payments and orders; arrange fulfilment and delivery; provide tracking and order updates; manage accounts; process cancellations, returns, exchanges, and refunds; provide customer support; prevent fraud and protect security; improve the website and products; maintain accounting and tax records; comply with legal obligations; enforce our policies; establish or defend legal claims; and send marketing where permitted.

5. Legal Bases

Where applicable law requires a legal basis, we may process information because processing is necessary to perform a contract; to comply with a legal obligation; to support a legitimate business interest not overridden by your rights; because you have provided consent; or to protect vital interests or establish legal claims.

6. Marketing

Where permitted, we may send newsletters, offers, product announcements, and abandoned-cart reminders. You may unsubscribe using the link in a marketing email or by contacting us. Unsubscribing from marketing does not stop operational messages about orders, payments, deliveries, returns, accounts, or security.

7. Cookies

We may use cookies, pixels, local storage, tags, and similar technologies.

Necessary Cookies support security, checkout, shopping carts, account access, fraud prevention, and privacy preferences.

Functional Cookies remember language, location, recently viewed products, shopping carts, and preferences.

Analytics Cookies help us understand website traffic, product views, performance, errors, and customer interactions.

Advertising Cookies, where permitted and subject to consent requirements, may measure campaigns, personalise advertising, create audiences, and limit repeated advertising. You can manage available preferences through our cookie banner or browser settings.

8. Sharing Personal Information

We may share information with service providers that help us operate the business, including Shopify and website providers; payment processors; carriers; warehouses; fulfilment providers; fraud-prevention providers; security providers; analytics providers; advertising providers; customer-support providers; accountants; auditors; insurers; legal advisers; government authorities where legally required; and a purchaser or successor in connection with a business transaction. We do not sell personal information for money. Certain advertising or data-sharing practices may be treated as a "sale" or "sharing" under some privacy laws. Where applicable, available opt-out rights will be provided.

9. Shopify and Other Providers

Our store is hosted through Shopify. Shopify and other independent providers may process information according to their own privacy notices and legal responsibilities.

10. International Transfers

Personal information may be processed in countries other than your country of residence. Where required, we use recognised safeguards or rely on another valid transfer mechanism.

11. Data Retention

We retain information only as long as reasonably necessary for orders and customer service; returns; refunds; disputes; accounting and tax obligations; fraud prevention; security; legal compliance; and establishing or defending claims. Retention periods vary according to the information and applicable law.

12. Security

We use reasonable administrative, organisational, and technical measures designed to protect personal information. No electronic transmission or storage method can be guaranteed to be completely secure.

13. Your Rights

Depending on your location, you may have rights to access personal information; correct inaccurate information; request deletion; restrict processing; object to processing; withdraw consent; receive portable data; opt out of certain advertising or data-sharing practices; and complain to a competent data-protection authority. To submit a request, email info@ruggedsmartwatch.us. We may need to verify your identity before completing the request.

14. Children

The website is not intended for children who cannot lawfully consent to the collection of their information or enter into a purchase contract. Contact us if you believe a child has provided personal information unlawfully.

15. Third-Party Links

The website may link to independent third-party services. We are not responsible for their privacy or security practices. Review their privacy notices before providing information.

16. Changes to This Policy

We may update this policy to reflect changes in our practices, services, technology, or legal obligations. The current version will be published with a revised "Last updated" date.